E-mail. Our Real Estate Copywriting Services. Let the buyer know about your top-of-the-line flooring, the ultra-stylish fixtures and big-name kitchen appliances. Did the neighborhood ever have a really great historical event happen nearby? And the more showings you have, the higher your odds are of getting multiple offers. Not only does it position you as a local expert, allow you to make passive income, get you to the top of Google, and earn the trust of your ideal clients but it can also be repurposed into many other types of content that will all do the same thing. Trusted by the world's leading brokerages. Youd have a better chance of finding a needle in a haystack than finding a price tag. Luxury brands thrive on thus. Period. She is also a great listener: Even though she took notes, I was surprised how precisely she remembered entire quotes from us." -Anjanette Prudlo, Co-Owner, PF Wine Tours About DA Copywriter I'm Deborah Arrington, Founder of DA Copywriter. I'm Tyler with Easy Agent Pro! They use the word Enquire because it sounds posher than Contact.. Are the views spectacular? You might find it helpful to write and edit your copy first, and then tackle your title. I couldnt ask for more. Heres another example of copy from one of their product pages: Its bold. What a gift it is to know, All the work has been done for you.. They worry that they wont be able to fit it. Oohyou are really, really good. Studying the U.S. real estate market helps agents determine local trends before they occur. As a seasoned copywriter, Valerie creates professional marketing content for brokerage firms on a corporate level and for individual agents who want to promote their services and listings. Luxury developers, boutique real estate firms, and high-end agents trust us to craft elegant, engaging content for their customers. Then, have a friend go through and pick the ones they like best. Youre a realtor whos just landed a fabulous listing. Move-in ready is extremely appealing to many buyers. Tips for writing about the good life . This is where even great writers stumble. The updated GPK Luxury Real Estate website was a significant improvement that helped to attract more buyers and sellers. I can't believe you nailed the concept on the first try. 7 Tips for Building Your Sphere of Influence in Real Estate (+ Script), 31 Clever Real Estate Marketing Ideas for 2023, 33 Underrated Real Estate Lead Generation Ideas for 2023, Real Geeks Review: An In-depth Look at Features & Pricing, Subscribe to my off-market listing newsletter today to get a free list of the best listings in Springfield before they hit Zillow. Exclusivity can also be achieved through rare materials. Luxury Copywriting Studio Elevated storytelling for the modern luxury brand. In the first part of the sentence (If you are like most people), the readers desire to be like others is being used to draw them into the action they are supposed to take in the second part of the sentence. Is the home perfect for a hip single professional seeking a trendy urban home thats a five-minute walk to Whole Foods? Weave that into your headline. Boldly state high price tags or hide them. A real estate copywriter can get the job done. From brilliant cut diamonds to dream homes and designer handbags, appeal to the emotions behind lifes pivotal purchases. Read more. Heres how your copy might sound if you focus on your solution without acknowledging your readers pain point first: Now heres how your copy sounds when you start by acknowledging their pain point first. None of those superficial distractions will transform you into the prolific luxury real estate agent that you dream of being. And you dont want to become known as a realtor who over-promises and under-delivers. Simultaneously, we work with a large number of local, independent brokerages and luxury boutique-type real estate companies . Susan put forth a proposal that tightened existing copy and also provided additional copy and meta-tags, which GPK accepted. Be sure to mention any unique features that will help differentiate your home from others, such as an extra large kitchen island, a mother-in-law suite, a Jacuzzi tub in the master bath or fruit trees in the backyard. Commercial real estate Custom home builders Commercial developers Multifamily investment firms Specialized attorneys and land services Multimillion dollar listings. Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. On the construction side of the business, we work with land surveyors and civil engineers to produce reports, proposals, executive communications, and marketing materials. Most real estate agents are overwhelmed at the idea of trying to break into the luxury real estate market. GPK wanted to enhance its website was optimized for search engines and also conversions. Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Second person is scientifically proven to be the most effective when it comes to psychology and sales copy in every industry. Dont make your real estate listing sound just like everyone elses. If you want to get a jump-start on the best homes for sale, you need to act quickly. Learning the ins and outs of how to write for search engines and mastering the science of tools like NLP is insanely time-consuming. Do you have a big pitch coming up? Are the schools well-ranked and within walking distance? They implement our changes very quickly, and theyve doubled our monthly users through SEO to over 10,000. These luxury brands are all household names by now. Facts are so easy to come by now. Thats why they commonly incorporate into their messaging. When someone purchases a home, theyre buying into a specific area. I'm so grateful for his mentorship and what his online trainings have done for me! Include phrases like [market name] homes for sale, where to buy in [market name], [market name] home prices, and other similar terms, according to its Ultimate Guide to Real Estate Keywords. Equally important, you'll work with writers who understand -- really understand -- what it means to take care of our customers, make projects our own, and deliver on our promises. Click here. Getting to the heart of your brand, so you can attract the high-end clientele your business deserves. Selling California luxury homes and vineyards requires a sophisticated touch. To review general pricing, visit our writing prices page. . Redfin Knows What You Like - Redfin. I get excited about sharing tactics and strategies that can be implemented TODAY. Because if they can sell expensive high-end goods, their copy must be of equal quality. Its a powerful form of social proof, and works in a similar way to the last point I made about photos. I guarantee it will get you more leads. I would love to help you attract your ideal luxury property and affluent buyer clients and become the local real estate expert by providing you with the copy that you need to seduce them into hiring you for all of their luxury home marketing. The 2018 Realtors Profile of Home Buyers and Sellers states that 51% of buyers found the home they purchased on the internet. And according to the National Association of Realtors, Among buyers who used the internet during theirhome search,85% found detailed informationabout properties for salevery useful. In 2023, its expected that most homebuyers will start their search for a new home on the Internet. luxury real estate and jewelry brands in North America and England. Help buyers imagine themselves living there. A nationally recognized founder, branding expert, and industry thought leader, Emile cut his teeth in real estate in 2007 crafting marketing strategies for the Chrysler and MetLife Buildings. Your job as a real estate copywriter is to turn those features into benefits that will appeal to your readers on an emotional level. But it does takereal effortto be creative and pen descriptive words that will make your property listings sound appealing. Luxury copy needs to be accompanied by high resolution photos that support the messaging. Writing great titles can quickly drain your creative energy. A nationally recognized founder, branding expert, and industry thought leader, Emile cut his teeth in real estate in 2007 crafting marketing strategies for the Chrysler and MetLife Buildings. One of the most useful is being able to test different versions of your copy on a real live audience to see how they respond. Whether you want them to download your e-book, click on your Facebook ad, or RSVP to your open house, the goal of copywriting never changes. Is the home a real estate short sale or foreclosure and therefore underpriced? Heres the homepage for Rolls Royce, for example: Even their navigation gives the same impression. Or would a couple of empty nesters find this one-story home close to area doctors perfect for their retirement years? Hey! What Is A Real Estate Copywriter? Want help writing your property listing? Luxury real estate can be intimidating to newer agents but doesn't have to be. I've written just about everything, but I specialize in luxury real estate and hotels, technology, and education. Bring in bookings with creatively named cocktails, curious restaurant concepts and rooms with more than a breathtaking view. To grow your real estate business, you need precise, nuanced words to reach homebuyers. Sure. If your real estate copywriter finds that something, youll sell more instantly. Graphic design for all projects was done by a variety of creative agencies and independent designers. You see the same writing on any asset of theirs you visit. Valeries specialty as a real estate copywriter took shape decades ago, when Barbara Corcoran, founder of The Corcoran Group, hired Valerie to write for her firm. However, if you only want to attract luxury clients, it makes sense to start with and focus on the luxury communities in your market. Based in Auckland, I offer copywriting services for real estate agents across New Zealand. Most real estate company names are boring at best. As a bonus, I am also including a free PDF: 700+ Real Estate Words That Sell Homes. My experience with Luxury Presence has exceeded all expectations. For example, this textfound on Trulia.com was most likely split tested several times. These will help you. The headline impacts conversion rates up to 800% for our real estate articles here at Easy Agent Pro. Why jewellery copywriting is more than just the 4Cs . Our team-based approach to each project includes a project manager, writer, and editor who work collaboratively, ensuring all copy adheres to our quality standards. Test neuroflash's AI copywriter with the free plan. That means you're looking at $10,000 to $14,200 per sale - significantly more if you sell luxury properties. I will then prepare a custom quote for the work requested. Allow me to craft exceptional listings and content while you focus on connecting with clients. Everyone loves themselves. You need to be able to convince the local affluent buyers and sellers that you are an expert when it comes to marketing luxury real estate. Luxury copywriting and real estate in 2022. Let it speak for itself. Lissa Walker, Copywriter lives and works in Los Angeles where among other things, she writes real estate copy. It has a unique style that jumps from the page. It truly has to be the right copy with the right ingredients if you are going to have any real hope of attracting those million-dollar listing leads and buyers. ", "I really appreciate your input. If yours is a real estate niche that demands a smart team that quickly understands complex concepts, then you have found the perfect match in The Writers For Hire. Heres how to do it: First, list all of the features of your subject matter. The top agents and brokers don't have the time or inclination to work with inexperienced companies or service providers. Copywriter for Realtors & Property Managers, 2018 Realtors Profile of Home Buyers and Sellers, Association of Real Estate License Law Officials. **Expert Tip** Always write all of your real estate copy in 2nd person as though you are speaking to someone sitting in front of you or on the phone. Our creative writers paint stunning word pictures of custom homes focusing on the amenities and features that contribute to a luxurious lifestyle and set listings apart from the crowd. Does the house have a famous owner in the past? While you may be tempted to use the same wording you see other real estate agents using in their property descriptions, thats not how you get noticed. "Christy is fantastic! 4.7/5 based on 2,086 reviews. "Deborah is very sweet, sincere, honest and professional and a wonderful writer. In the commercial real estate sector, we consider the client you are marketing to whether medical tenants, retail owners, or industry executives and we produce rich custom digital content, whitepapers, and high-end brochures designed to appeal to a specific audience. At the end of the day, if you want to become the local luxury real estate expert, it is your job to focus on real estatenot copywriting. Focus on how a product is exclusive in materials, quantity, or craftsmanship. Or, if you stripped the logo and name, would it be unrecognizable? Im not being a jerk. Download it once and read it on your Kindle device, PC, phones or tablets. 2023 Greene Marketing, LLC, Susan Greene, copywriter. The key to this method is creativity. Cacti Family - Realtor.com. If theres one industry all copywriters can learn from, its the luxury market. Here are eight ways to stand out in your real estate marketing through great copywriting in 2021. When you interview agents, you should ask them for examples of previous listing descriptions they wrote.. Use terms like updated, upgraded, and even unbelievablemust see! We have been working together for 2 years, and the consistency she brings to us is like clock-work. Looking for a real estate copywriter to write your property listing? 3. Review your polished descriptions. I've done a few other courses and read books, but the access to your feedback has really set this one above anything else. Id highly recommend any of my colleagues or professionals to connect with Luxury Presence. Keep in line with the brand. Nows your chance to see which one actually makes your reader take action. The average commission rate for an Australian real estate agent ranges from 2% to 2.84% . If its hard for you to read out loud, chances are its even harder for your reader to hear in their head as they read. Whether you are talking to investors, board members, or employees, we can help you create materials that promote a common understanding, preempt conflict, and assist in the formation of a positive company culture. What does this mean as a luxury copywriter? You need to have a deep understanding of who these people are, what makes them tick, and what keeps them up at night. The Close has a policy of fierce editorial independence. The first is the copy-cat method. Even if you write the best email of your life, the body of your email won't matter if the recipient isn't interested in opening it. Turn it into an Ask a question about form. A tiny home isnt small; its cozy. As you start to improve the value of your real estate content by solving your ideal clients problems and helping them reach their goals, they will start to gravitate to you in a shocking way! 94.5% of agents never think about the words they use to sell. 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